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DotComSecrets: Is It Worth it?

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I recently met a woman who’s been blogging for 8 years.

8 years!

And she was still struggling to make money from her blog, so she decided to work as a freelance content creator.

I asked why she was creating content for others and she said:

I’d love to have a passive income generating blog like you, but no matter how hard I try, I can’t seem to make any money.

I get a decent amount of traffic and I use adsense and affiliate links in all my posts, but people just come to my blog, read the posts and leave.

They don’t click any ads and don’t buy any products I recommend.

So I need to keep on freelancing to pay the bills.

Sound familiar?

When I asked her how her funnels were performing, she said “What funnels?”

That’s when knew she needed to read DotComSecrets.

What is DotCom Secrets?

dotcomsecrets book cover

DotCom Secrets by Russell Brunson

If you have an online business, you need to convert visitors to customers to make money. But people are suspicious of buying from a website they’ve never heard of.

I know I am.

So the mindset of “I’m going to buy some facebook ads to drive traffic to my sales page and watch the money flow in”, doesn’t work.

In fact, trying to sell anything to first time site visitors, with or without ads, doesn’t work.


Because studies have shown that it takes between 7 to 12 interactions with a brand or affiliate before people are comfortable buying anything from them.

So you need them to stick around long enough to get to know you, what you’re selling and how it will benefit them.

But most people don’t come to your site to buy. They come to get information and maybe, just maybe, they’ll buy from you later.

But most visitors never return. They get the info they want and leave.

You and I do that too.

Think about it … what was the last time you visited a website and paid any attention to who they were, what they were selling or worry if they were making money or not?

You read the article and moved on.

With DotComSecrets you’ll learn how to connect with your visitors and convert them into customers using automated processes running in the background.

What DotCom Secrets Isn't About

The books isn’t about building websites, it’s about building funnels.

A funnel is a 4 step process of:

  1. 1
    Finding people who are interested in what you have to offer and connecting with them
  2. 2
    Telling them how they can benefit from what you are selling
  3. 3
    Selling them something small that helps them get started on the journey to getting what they eventually want
  4. 4
    Selling them higher value (and higher profit) products to get there faster or better

DotCom Secrets teaches you how to automate this process so it happens even when you’re on vacation

Who it's for (and who it isn’t for)

Who it's for

  • If you’re thinking about starting you own for-profit online business (or have already started)
  • If you’d like to know how to get visitors to your site to convert them into customers
  • If you’d like to sell more of your high value products or services to your existing customers
  • If you’d like to learn how to sell more by creating a relatable character and compelling storylines

Who it isn't for

  • If you already have proven funnels that perform well
  • If you’re a veteran in the internet marketing industry

What’s in the book

Let's take a look inside the book and see what you'll learn

Value Ladder


Russell explains value ladders with a simple example of a dentist who offers free teeth cleaning to get customers to come to him and how he creates recurring revenue by moving the customer up the value ladder.

This is the core concept of how you can use freebies to attract people and generate an income later by building a connection that benefits you and your customers.

Then he takes you through the backend of his own business and how he uses value ladders to get more people to buy his products and provide his business with a substantial revenue.

He explains how you can start building your own value ladders.

Finding The Right Customers


Next, Russell talks about finding the right people to connect with in order to sell something.

He explains how people hang out in groups and how to find the right groups to engage them so they pay attention to you.

When you speak to everyone, you speak to no one

Meredith Hill - Travel Entrepreneur of the Year: 2016

Types of Traffic

types of traffic

He explains how all website traffic like PPC, Affiliate links, Social Media, SEO etc falls under 3 basic categories:

  1. 1
    Traffic you own
  2. 2
    Traffic you control
  3. 3
    Traffic you don’t control

He then talks about how he gets traffic from these sources to convert into email subscribers so he can communicate with them and explain the value of his products and services.

Communicating With Your Subscribers

attractive character

The next section is about communicating with your potential customers in the right way, by creating a character they can connect with and using storytelling to engage their emotional brain.

He gives examples of restaurants and movie franchises who have used characters to create multi million-dollar businesses.

He explains the elements of the characters that we instinctively connect with and the storylines that hold our attention and make us want to know more.

If they don’t see the backstory, potential customers won’t follow you or listen to you.

You’ll seem untouchable; you won’t seem real to them.

However, if they see that you were once in a similar situation, then they instantly identify with you and will follow you.

Russell Brunson- Author: DotComSecrets

Soap Opera Sequence


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